Essays about: "Ralph Segervik"

Found 2 essays containing the words Ralph Segervik.

1. 1. Laws of attraction: Personality, trust and affect in corporate images

   University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Elias Lindskog; Ralph Segervik; [2014]
   Keywords : corporate identity; brand personality; brand trust; brand affect; employer branding;

   Abstract : With steadily increasing competition on the talent acquisition market and a contemporary normative surge of management control in organizations, still recruitment practices are based on easily measurable methods of selection. In the light of this background, attitudes to future employers based on communicated corporate identities are examined. READ MORE

3. 2. DIGITAL-WOM - HOW IT IMPACTS SATISFACTION & LOYALTY POST-PURCHASE

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Staffan Steneryd; Ralph Segervik; [2011]
   Keywords : Word-of-mouth; customer loyalty; customer satisfaction; cognitive dissonance; conspicuous consumption; two-way communication; online reviews;

   Abstract : Research on satisfaction, loyalty and Word-of-Mouth (WOM) behavior has made considerable progress within recent years, but important aspects remain neglected. In this thesis we argue that digital-WOM (product opinions online) plays an increasingly significant role in consumer purchase decisions. READ MORE