Essays about: "Rami Al-salih"

Found 1 essay containing the words Rami Al-salih.

  1. 1. ‘The case Allsvenskan’ - Brand building within smaller teams (Malmö FF, Helsingborgs IF, AIK & Kalmar FF)

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Rami Al-Salih; Gustav Hartman; [2013]
    Keywords : Brand equity; Sports; Football; Smaller teams; Communication tools; Sponsorship; Event; Stadium; Buying players; Aaker; Sweden; Business and Economics;

    Abstract : The purpose of this study is to investigate how smaller teams build their brand through, Sponsorship, Event, Stadium and Buying players and how these communication tools are perceived by existing fans and smaller teams, also how these tools are connected to Aaker’s (2010) Brand equity factors (Awareness, Associations, Perceived quality and Loyalty).. READ MORE