Essays about: "Raphael Brunner"

Found 1 essay containing the words Raphael Brunner.

  1. 1. Going green across borders : A study on the impact of green marketing on the internationalization of SMEs

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Raphael Brunner; Soraya Norouzi; [2021]
    Keywords : Green Marketing; Green Marketing Matrix; internationalization; SME; competitive advantage;

    Abstract : In recent years, the aspects of sustainability and environmental friendliness have taken on an increasingly large role in our society and due to climate change and scarcity of resources, green technologies are growing. As the consequence, this ongoing trend has affected the business environment. READ MORE