Essays about: "Rapid Internationalization"
Showing result 1 - 5 of 39 essays containing the words Rapid Internationalization.
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1. Breaking out of Boundaries: A multiple case-study examining the role of entrepreneurship for the internationalization of small skincare born global firms
University essay from Göteborgs universitet/Graduate SchoolAbstract : As the beauty and skincare market continues to grow globally, there is also a growing trend of early and rapid internationalization among skincare brands that are looking to capitalize on the global market. While this constitutes a great opportunity for companies, internationalization can be difficult for young and small firms, in particular, to effectively navigate. READ MORE
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2. Rapid Internationalization During a Global Pandemic : Swedish Born Global Perspective
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Most of the existing research regarding internationalization is focusing on larger and established firms. Therefore, this paper will contribute to research by solely focusing on young and small firms' internationalization. There is today much research on specific theories. Meanwhile, the internationalization process is complex by nature. READ MORE
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3. How can an organization with B2B experience enter a new market utilizing an B2C e-commerce strategy instead? : A case study of a fragrance company
University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhetAbstract : Globalization and the rapid growth of online-transaction through e-commerce platforms is increasing at a fast pace, not to mention the acceleration during and after the pandemic of Covid-19. The purpose with this qualitative case study of a company operating in the fragrance industry is to give a better understanding of how a company successfully succeeded in internationalizing by utilizing a B2B e-commerce strategy, and how the same company can change strategy to utilize B2C e-commerce to enter a new market which in this case are Sweden. READ MORE
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4. BORN DIGITALS A Multiple Case Study on the Internationalization Process of Nordic Healthtech Firms
University essay from Göteborgs universitet/Graduate SchoolAbstract : The entrance of digital technologies has led to the emergence of Born Digital firms, who internationalize by digitalizing their value chain. Prior research on the internationalization process of small and medium-sized enterprises (SMEs) has to a large extent focused on the phenomenon of early and rapid internationalization due to technological innovations facilitating this process, as well as the importance of networks therein. READ MORE
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5. Working From Home, The New Normal? : A qualitative study of the working from home phenomenon’s future, through an international perspective.
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : During the past two years, the pandemic of the SARS-CoV-2 virus has impacted where a big share of the world’s employees conducts their work. Governments around the world have encouraged people to stay at home as much as possible, in the hope of slowing down the infection rate of the virus. READ MORE
