Essays about: "Rasmus Bergqvist"
Found 1 essay containing the words Rasmus Bergqvist.
1. Is There More To Merchandise Than Making Money? : A comparative study of Scandinavian football clubs describing how they build Brand Equity through merchandiseUniversity essay from Linnéuniversitetet/Ekonomihögskolan, ELNU; Linnéuniversitetet/Ekonomihögskolan, ELNU
Abstract : Authors: Alexander Falck, 86-05-24, Economic program Rasmus Bergqvist, 84-11-08, Marketing program Course: International Marketing Strategy, 4FE02E (AF) and 4FE00E (RB) Tutor: Anders PehrssonExaminer: Anders PehrssonTitle: Is There More to Merchandise Than Making Money? A comparative study of Scandinavian football clubs describing how they build Brand Equity through merchandise. Background and problem discussion: Merchandise is one part of the product that a football club offers. READ MORE