Advanced search

Found 1 essay matching the above criteria.

1. 1. Is There More To Merchandise Than Making Money? : A comparative study of Scandinavian football clubs describing how they build Brand Equity through merchandise

   University essay from Ekonomihögskolan, ELNU

   Author : Rasmus Bergqvist; Alexander Falck; [2010]
   Keywords : Brand; Brand Association; Brand Awareness; Brand Equity; Brand Identity Prism; Culture; Merchandise; Perceived Quality; Personality; Physique; Relationship;

   Abstract : Authors: Alexander Falck, 86-05-24, Economic program Rasmus Bergqvist, 84-11-08, Marketing program Course: International Marketing Strategy, 4FE02E (AF) and 4FE00E (RB) Tutor: Anders PehrssonExaminer: Anders PehrssonTitle: Is There More to Merchandise Than Making Money? A comparative study of Scandinavian football clubs describing how they build Brand Equity through merchandise. Background and problem discussion: Merchandise is one part of the product that a football club offers. READ MORE