Essays about: "Rasmus Pihl"
Found 1 essay containing the words Rasmus Pihl.
-
1. How Do Craft Beer Brands Negotiate Authenticity Using Retro Branding?
University essay from Göteborgs universitet/Graduate SchoolAbstract : Craft beer brands are booming. However, many craft beer brands employ exceedingly similar retro-evocative techniques to negotiate authenticity with consumers. This article explores how craft beer brands systematically use retro marketing as a tool to negotiate authenticity with customers, through a consumer culture theory (CCT) lens. READ MORE
Result pages:
1