Essays about: "Rasmus Sjögren"

Found 4 essays containing the words Rasmus Sjögren.

  1. 1. Educating the future - Responsibly: A qualitative study about sustainability perceptions in education within Stockholm School of Economics

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Rasmus Sjögren; Zen Fung Pang; [2024]
    Keywords : Sustainability; Business School; Perception; Discursive Neo-institutionalism; Legitimacy theory;

    Abstract : Given the sustainability challenges that the world faces today, understanding and having insight into the nuances of sustainability and sustainability implementation is more important than ever. Business schools, as an incubator for future leaders, have an important role in fostering sustainable leadership. READ MORE

  3. 2. Triadic relationships : - A case study on relationship initiation in triadic settings

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Rasmus Sjögren; Rômulo Viana; [2019]
    Keywords : Relationship initiation; triadic settings; relationships; B2B relationships; conceptual model; industrial marketing and purchasing; business-to-business marketing.;

    Abstract : This study addresses the rationale of using partners in relationship initiation with potential buyers and how relationship initiation takes place in triadic settings. As the authors have identified relationship initiation as an under-researched area, further research in this field is needed in order to enhance knowledge regarding the use of partners in the relationship initiation with potential buyers. READ MORE

  4. 3. A study of ESG's contribution to firm performance : Evidence from the European region

    University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Author : Rasmus Sjögren; Jacob Wickström; [2019]
    Keywords : Environmental; Social; Governance; ESG; Corporate Social Responsibility; Firm Performance; Miljömässiga; Sociala; Bolags styrande; ESG; Socialt Ansvarstagande; Företags prestanda;

    Abstract : Sustainability is an increasing subject of interest amongst customers, society and corporate leaders. As firms are adapting towards a more sustainable business, opportunities towards a leading position where both long-term corporate social responsibility and financial performance is of interest. READ MORE

  5. 4. Marknadsföring i etiska företag : en fallstudie av The Smiling Group AB

    University essay from SLU/Dept. of Economics

    Author : Linnea Göransdotter; Rasmus Sjögren; [2017]
    Keywords : Fairtrade; etiska företag; marknadsföring; marknadsföringsmix; marknadsmix; 4P-modellen; P-modellen;

    Abstract : Marknadsföring är viktigt för att kommunicera hur ett företag skapar och kan leverera värde. Ett vanligt sätt för företag att marknadsföra sig är genom 4P-modellen där fokus ligger på produkt, pris, plats och påverkan. Ett annat sätt för företag att kommunicera sitt värde är genom olika märkningar. READ MORE