Essays about: "Reactive and Proactive Market Orientation"

Found 3 essays containing the words Reactive and Proactive Market Orientation.

  1. 1. Why Wait Until It’s Too Late? - How do the challenges deriving from the adoption of a reactive approach to Market Orientation affect the transitioning process?

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Esteban Guerrero; Patrik Ignatius; [2017]
    Keywords : Reactive and Proactive Market Orientation; Regulation; Innovation; Cultural Transformation; Technology; Financial Industry; Front End of Innovation; New Service Development; Business and Economics;

    Abstract : Research question-/s: Incumbents in the financial industry - what are the challenges faced in the beginning of a reactive transition to Market Orientation and how do these influence the process? Methodology: The case study was conducted in a global financial service provider based in Sweden. The research takes a qualitative approach which follows an inductive method with small elements of deduction. READ MORE

  3. 2. Using customer integration in New Service Development : A study in swedish retailing

    University essay from Linköpings universitet/Industriell ekonomi; Linköpings universitet/Tekniska fakulteten

    Author : Mårten Palmefors; Beatrice Palmgren; [2015]
    Keywords : Customer integration; New Service Development; omnichannel retailing; Big Data; service innovation; digital channels; proactive; reactive; customer insights;

    Abstract : For a retailer, who has a close and everyday contact with its customers, understanding the customers can be of benefit if they know how to use the information in the right way. One way of using the customer is to integrate customers when developing new services, to enhance the possibility of the new service gaining market acceptance. READ MORE

  4. 3. Proactive & Reactive Customer Integration during New Service Development Process : A Qualitative Case Study of the Service Industry (TSP’s) in the Småland Region of Sweden 

    University essay from Institutionen för marknadsföring (MF)

    Author : Innocent Chijioke Mbachu; [2013]
    Keywords : Business and Economics;

    Abstract : Title Proactive and Reactive Customer Integration during New Service Development Process: A qualitative case study of the service industry (TSP’s) in the Småland Region of Sweden. Author Mbachu, Chijioke Innocent Tutor Soniya Billore PhD. Examiner Rana Mostaghel PhD. READ MORE