Advanced search

Found 2 essays matching the above criteria.

1. 1. The European Director : - How International Offices work to market their Exchange Programs

   University essay from Handelshögskolan vid Umeå universitet

   Author : Rebecca Arklöf; Viktoria Åström; [2007]
   Keywords : marketing; education; services; exchange programs; benchmarking; internationalization; relationships;

   Abstract : As two former exchange students ourselves and studying the International Business and Economics program we were appealed by writing this thesis on commission for the International Office at Umeå University. The marketing of education is an area of research still in development. READ MORE

3. 2. Seeking Opinions Concerning... : - the Swedish Olympic Committee and its Trademarks

   University essay from Handelshögskolan vid Umeå universitet

   Author : Rebecca Arklöf; [2007]
   Keywords : brands; attitudes; brand equity; brand image; brand identity; attittude; brand;

   Abstract : Background: In the XX Winter Olympics 2006 in Torino the Swedish Olympic Team succeeded by winning 14 medals. The best result that Sweden has ever made during a Winter Olympics. The happiness was shortly after mixed with disputes between the Swedish Olympic Committee and Swedish companies. READ MORE