Essays about: "Rebecca Fandrey"

Found 1 essay containing the words Rebecca Fandrey.

  1. 1. Internationalization through social digitalization : How social media affect the internationalization process of Swedish SME’s

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Erik Gossas; Rebecca Fandrey; [2016]
    Keywords : Internationalization; digitalization; social media; network; value cocreation; Electronic Word of Mouth; Born Global;

    Abstract : The purpose of this thesis is to gain understanding for how social media has affected the internationalization process for Swedish SMEs. To get a deeper understanding of this phenomenon both product and service firms has been studied to analyze the possibility of a difference or not. READ MORE