Essays about: "Rebecca Hammel"

Found 1 essay containing the words Rebecca Hammel.

  1. 1. How can customer behavior be changed in order to increase sales of organic products

    University essay from KTH/Industriell ekonomi och organisation (Inst.)

    Author : Rebecca Hammel; Matilda Klasson; [2015]
    Keywords : DiVA; master thesis; Organic; Sustainability; Brand Knowledge; Behavior Theory; DiVA; examensarbete; uppsatts; Ekologisk; Hållbarhet; Märkeskunskap; Beteendeteori;

    Abstract : During the last few years, awareness of environmental- and health related problems have grown dramatically. An area that has a contributed to these concerns are the food industry. It has affected the demand of greener products such as organic food, which aims to be healthier and better for the environment. READ MORE