Essays about: "Rebecca Hansson"

Found 3 essays containing the words Rebecca Hansson.

  1. 1. Adpocalypse : The new privacy legislations’ impact on digital advertisement in Sweden

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Author : Rebecca Hansson; [2022]
    Keywords : Media Planning; Digital Ads; Third-party tracking; Data mining; Internet Privacy Concerns and Regulations;

    Abstract : 2020 and 2021 were shocking years for advertising and digital marketing since both Apple and Google announced that they would limit third-party tracking. Google and Apple’s news created turmoil in the marketing business sector since advertisers no longer will be able to target and track the success of their digital ads as efficiently and effectively. READ MORE

  3. 2. Are we there yet? Constructing performance measurement systems within development aid organizations

    University essay from Lunds universitet/Produktionsekonomi

    Author : Christoffer Hansson; Rebecca Palmgren; [2020]
    Keywords : Performance measurement; performance measurement system; contemporary performance measurement; aid; development aid organizations; performance indicators; KPI; Business and Economics;

    Abstract : Performance measurement has been on the agenda for decades with the purpose of helping organizations understand their organizational progress or lack thereof. However, measuring performance can be complex and result in a waste of resources rather than benefits. READ MORE

  4. 3. Teeing off Stakeholder Management : a Study of Swedish Golf Clubs

    University essay from Sektionen för hälsa och samhälle

    Author : Rebecca Hansson; Johanna Sylvander; [2013]
    Keywords : stakeholder management; stakeholder management process; stakeholder management strategy; ethical identity; organisational outcome; non-profit; golf clubs;

    Abstract : Stakeholder management is a widely researched and debated topic amongst academics; however, there are still research gaps. Most research is based on large for-profit firms; hence, researchers have called for more studies in other contexts to help develop stakeholder theory, making it more applicable and practically useful for managers in a vaster range of organisations. READ MORE