Essays about: "Rebecca Hitijahubessij"
Found 1 essay containing the words Rebecca Hitijahubessij.
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1. “I’m not greening it”: An explorative study of greening strategies affect on consumers’ brand image
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Purpose: The aim of this paper is to explore how brands’ greening strategies affect consumers’ green brand image. Design/Methodology/Approach: This study is based on a qualitative approach, researching one case, McDonald’s greening strategies compared with the consumers’ brand image. READ MORE
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