Essays about: "Rebecca Huber"

Found 2 essays containing the words Rebecca Huber.

1. 1. Sexual Objectification of Women in Advertisements: The Influence of Consumer Attitudes on Brand Image

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Rebecca Huber; Linnéa Lindgren; [2018]
   Keywords : Sexual objectification; advertising; consumer attitudes; brand image; Attitude-Towards-the-Ad model; Business and Economics;

   Abstract : Problematisation: Previous findings on the use of female sexual objectification in advertising have been mixed and inconsistent. A social shift in society in combination with the presence of sexually objectifying advertisements have created a need to understand consumer attitudes towards brands that make use of these advertisements in the current landscape. READ MORE

3. 2. Case Hexagon - NO SMOKE WITHOUT FIRE: THE CASE OF OLA ROLLÉN

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : REBECCA HUBER; LINNÉA LINDGREN; AUDREY-ANN B. PAQUETTE; [2018]
   Keywords : Business and Economics;

   Abstract : .... READ MORE