Essays about: "Rebecca Ketola"
Found 2 essays containing the words Rebecca Ketola.
1. HOW FINNISH MARKETING AGENCIES DEAL WITH COVID-19 : An integrated view on management and marketing in times of crisisUniversity essay from Umeå universitet/Företagsekonomi; Umeå universitet/Företagsekonomi
Abstract : The outbreak and global spread of the coronavirus took the world by storm and beyond the evident threat it is to the human well-being, it is also impacting the health of businesses. In Finland it was only a matter of weeks after the government the 16th of March started to implement efforts to limit the spread, that a large marketing agency, among other firms, was forced to file for bankruptcy. READ MORE
2. DO CONSUMERS BELIEVE EACH OTHER ONLINE? : A study of how consumers assess credibility of brand-related UGCUniversity essay from Umeå universitet/Företagsekonomi; Umeå universitet/Företagsekonomi
Abstract : With the gradual rise of Web-2.0 based platforms, Internet users were given the possibility to interact with each other in virtual communities. READ MORE