Essays about: "Rebecca Nilsson"

Showing result 1 - 5 of 11 essays containing the words Rebecca Nilsson.

  1. 1. The Use Of Colors In Social Media Advertisements : An exploratory study about consumers’ mental response

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Rebecca Nilsson; Lina Krondahl; [2023]
    Keywords : Color; Marketing communication; Mental response; Cognition; Emotion; Perception; Red; Blue; Yellow; Instagram; Social media advertisement;

    Abstract : The purpose of this study is to explore how the use of primary colors in social media advertisements influences consumers’ mental response, which was done by analyzing how consumers responded to the primary colors through cognition, emotion and perception in social media advertising posts. The theoretical framework was built on the concepts of primary colors (e. READ MORE

  3. 2. A Strategy for Sustainability : A Case Study of an Industrial Supplier

    University essay from KTH/Industriell ekonomi och organisation (Inst.)

    Author : Linnea Dittrich; Rebecca Wallesdotter Nilsson; [2021]
    Keywords : Sustainability; Sustainability strategy; Sustainable Supply chain; Industrial supplier; Sustainability activities; Hållbarhet; Hållbarhetsstrategi; Hållbara försörjningskedjor; Industriell leverantör; Hållbarhetsaktiviteter;

    Abstract : The need to address sustainability related issues have increased during the last decades. This originates from increased awareness regarding climate change and the effects of sustainability in strategic agendas. READ MORE

  4. 3. Working to Make Consultocracy Work - A Qualitative Study on the Use of Management Consultants in the Swedish Public Sector

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Rebecca Netteryd; Agnes Nilsson; [2020]
    Keywords : Management Consulting; Public Sector; Institutional Work; Paradox Theory; Consultocracy;

    Abstract : The public sector has been subject to large reforms in which practices from the private sector have been adopted. With this development, the presence of management consultants has become normalised in the daily operations of government agencies. READ MORE

  5. 4. Hand Gesture Controlled Wheelchair

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Rebecca Nilsson; Almida Winquist de Val; [2019]
    Keywords : mechatronics; robot; Arduino; wheelchair; haptic steering.; mekatronik; robot; Arduino; rullstol; haptisk styrning.;

    Abstract : Haptical technology is a field that is under constant development and that exists in many of today’s products, for example in VR-games and in the controls for vehicles. This kind of technology could in the same way simplify for disabled people by their being able to control a wheelchair using hand gestures. READ MORE

  6. 5. STREAMLINE THE SEARCH ENGINE MARKETING STRATEGY : Generational Driven Search Behavior on Google

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Rebecca Nilsson; Christa Alanko; [2018]
    Keywords : Search Engine Marketing; Search Engine Advertising; Search Engine Optimization; Search Behavior; Generation X; Generation Y;

    Abstract : The expanded internet usage has resulted in an increased activity at web-based search engines. Companies are therefore devoting a large portion of their online marketing budget on Search Engine Marketing (abbreviated SEM) in order to reach potential online consumers searching for products. READ MORE