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  1. 1. The impact of social influence on pre-evacuation behavior - An eye tracking analysis on information gathering during pre-evacuation behavior, comparing normative and informational social influence

    University essay from Lunds universitet/Avdelningen för Brandteknik

    Author : Rebecca Rostedt; Sofie Andersson; [2019]
    Keywords : Social influence; informational social influence; normative social influence; pre-evacuation; evacuation; eye-tracking; Technology and Engineering;

    Abstract : This study explores social influence within the pre-evacuation phase, which includes a literature review followed by experiments. The study is based on experiments by Latané and Darley (1968) but altered, here using eye tracking to examine if people who are alone use their gaze in the same way as people in a group, when collecting information in the pre-evacuation phase. READ MORE