Essays about: "Rebecka Corell"
Found 4 essays containing the words Rebecka Corell.
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1. Swedbank's never-ending crisis
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : .... READ MORE
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2. When you are kindly asked to stay at home
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Purpose: The aim is to apply technology acceptance research on elderlies’ use of digital services during a global pandemic, where risks associated with the corresponding physical alternatives are obvious but use is voluntary. By examining constructs based on a modified UTAUT2 framework, the following research question will be answered: Which factors influence elderlies' intention to use digital services in the context of soft recommendations during the Covid-19 pandemic? Methodology: This is a quantitative research with a deductive approach and the study takes on a positivistic research philosophy. READ MORE
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3. Activating Brand Nostalgia: A case study of Cuba Cola and Igloo
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Abstract Purpose: The purpose of this study is to understand the strategic choices made to activate nostalgia in the relaunches of Igloo and Cuba Cola. Methodology: Qualitative research based on primary and secondary data. Primary data was created by three interviews. READ MORE
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4. The role of perceived risk in the behavioral intention to use and accept algorithm-based news aggregators
University essay from Lunds universitet/Institutionen för strategisk kommunikationAbstract : The purpose of this research was to examine whether the opportunities or the risks are most significant for consumers when they are using algorithm-based news aggregators, this was accomplished by using an expanded Unified Theory of Acceptance and Use of Technology 2 model (UTAUT2). In addition to examining the significance of the original UTAUT2 parameters, we sought to reveal if our additional parameter - perceived risk - was significant for the use and acceptance of news aggregators. READ MORE