Essays about: "Rebecka Esseen"

Found 1 essay containing the words Rebecka Esseen.

  1. 1. TALKING THE TALK EQUALS WALKING THE WALK? : A Quantitative Study of the Attitude-Action Gap in the Sharing Economy

    University essay from Umeå universitet/Företagsekonomi

    Author : Anders Nordström; Rebecka Esseen; [2018]
    Keywords : Attitude-action gap; Value-action gap; sustainability; enjoyment; convenience; financial benefits; sharing economy; sharing platform; collaborative consumption; drivers for participating in sharing economy; shared economy;

    Abstract : Customer behavior has always been of interest for business researchers. However, it is just in recent years that there has been an increasing interest in the phenomenon of the sharing economy. It has been suggested that there is an ongoing shift in the traditional way of consuming. READ MORE