Essays about: "Rebecka Lorentzson"

Found 1 essay containing the words Rebecka Lorentzson.

  1. 1. Small green farm shops on the countryside and their green marketing strategies : A cross case study of how and why small green Swedish farm shops work with green marketing strategies to interact with potential customers

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Rebecka Lorentzson; Sofia Kullberg; [2017]
    Keywords : marketing mix; farm shop; green marking; green customers;

    Abstract : This thesis examines how small green Swedish farm shops are using green marketing and why customers are buying from small green farm shops. To examine this, two farm shops were chosen based on specific criteria; Gudmundsgården and Skrea Ost. READ MORE