Essays about: "Rebecka Vredin Nordberg"

Found 1 essay containing the words Rebecka Vredin Nordberg.

  1. 1. Survival of the Broadest

    University essay from Handelshögskolan i Stockholm/Institutionen för finansiell ekonomi

    Author : Julia Borgström; Rebecka Vredin Nordberg; [2020]
    Keywords : Broadcasting; Case Study; Telecom; TV Value Chain; Vertical Integration;

    Abstract : This thesis investigates the main reasons for Telia Company's acquisition of Bonnier Broadcasting, announced on July 20, 2018, with which a telecom operator and TV distributor integrated upstream in the TV value chain by acquiring a broadcaster. We find that the transaction, in essence, was a defensive move, aiming to improve the companies' standings in the changing TV value chain and strengthen Telia Company's core, telecom network operations. READ MORE