Essays about: "Rebranding"

Showing result 11 - 15 of 42 essays containing the word Rebranding.

1. 11. Rebranding of luxury fashion brands : A case study of how to communicate rebranding to younger consumers

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Emma Mathilda Lyppert; [2021]
   Keywords : Rebranding; Marketing; Marketing channels; Luxury fashion brands; Millennials; Generation Z; Communication channels; Marketing communication; Rebranding communication.;

   Abstract : Abstract Background: The luxury fashion brands need to rebrand themselves towards the younger consumers. In 2025 Millennials and Generation Z will represent approximately 55% of the market for luxury products. The exclusive brands need to adapt to this target group. READ MORE

3. 12. Redesign of a website and visual brand language : Development of a new website and graphic profile for an energy efficiency company

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

   Author : Emma Olsén; [2021]
   Keywords : Industrial Design Engineering; User-Centered Design; User Interface; Website Design; Branding; Rebranding; Redesign; Graphic Profile; Interaction Design; Teknisk Design; Användarcentrerad Design; Användargränssnitt; Hemsidedesign; Webbdesign; Varumärkesdesign; Redesign; Grafisk Profil; Interaktionsdesign;

   Abstract : The project that is presented in this report is the result of a master thesis for the Industrial Design Engineering programme at Luleå University of Technology. The project was conducted towards and together with the company Leosol during the fall of 2020. READ MORE

4. 13. Rebranding “Made in India” through Cultural Sustainability : Exploring and Expanding Indian Perspectives

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Raphael Schreiber; Monica Bota Moisin; [2021]
   Keywords : Cultural Sustainability; Indian cultural context; Indian textile craftsmanship; traditional cultural expressions; traditional textile knowledge; “Made in India”; sustainability by design; culturally embedded sustainability practices;

   Abstract : This exploratory study is a first attempt to translate the Indian cultural context from a socio-cultural, and legal perspective by identifying the values attributed to Indian textile craftsmanship by Indian textile and fashion stakeholders, and how their perspective is influenced by the global recognition and perception of Indian textile crafts and connotation of “Made in India”. At the same time the study investigates the meaning of “sustainability” in the Indian cultural context, in relation to textile craftsmanship, and how this relates to the Western concept of “sustainability”. READ MORE

5. 14. Rebranding of stereotypical food brands : How Nordic consumers perceive the product rebranding and its impact on brand equity

   University essay from Jönköping University

   Author : Joel Pettersson; Jesse Hannelius; [2021]
   Keywords : Product rebranding; food brands; stereotypes; brand equity; perceived rebranding; consumer; Nordics;

   Abstract : Background and Purpose: The process of rebranding requires a lot of consideration and analysis in order to be successful. In 2020, a rebranding movement of stereotypical brands began in the USA, and the effects also transpired to the Nordics, leading to multiple brands in the food industry initiating a rapid rebranding process. READ MORE

6. 15. The greater good initiatives of country branding

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Sandra Marín Gunnarsdóttir; Filippa Kjellberg; Iris Einarsdóttir; [2021]
   Keywords : Country branding; Greater good initiative; Rebranding; Brand image; Brand identity; Inspired by Iceland; Kranavatn; The Swedish Number; Essential Costa Rica.; Business and Economics;

   Abstract : Purpose: The purpose of this research paper is to study the promotion of non-profitable products by exploring the greater good initiatives of country branding in terms of brand identity and brand image. Design/methodology/approach: The research paper takes a qualitative approach and combines primary and secondary data. READ MORE