Essays about: "Rebranding"
Showing result 16 - 20 of 42 essays containing the word Rebranding.
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16. How Do Heritage Brands Transfer Their Brand Identity While Transitioning From A Complex To A Simple Visual Identity?: A Burberry Case Study
University essay from Lunds universitet/Institutionen för strategisk kommunikationAbstract : Brands in the fashion industry are currently going through extensive changes in their visual expressions. Logos are being redesigned to appear more simplistic and are leaving behind their complex and well-established design. READ MORE
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17. Regional rebranding through wine tourism and organic viticulture : A case of small to medium wine domains in Beaujolais, France
University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknikAbstract : This research is a case study on the wine producing region of Beaujolais, France. It investigates the potential that organic wine tourism, which promotes the benefits of responsible wine production methods, has to positively rebrand Beaujolais. READ MORE
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18. From flea market to fashion powerhouse : A case study on Myrornas brand transformation
University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomiAbstract : This study provides information on the transformation from flea market to fashion retail business that the second hand business Myrorna has undergone. The scope of this study has been rebranding, marketing and communication as well as two trends: sustainability and second hand. READ MORE
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19. SoFo in Stockholm: Placemaking in the age of hipster urbanism
University essay from Malmö universitet/Fakulteten för kultur och samhälle (KS)Abstract : The transformation of cities through gentrification and the commodification of culture and green space are central problems in Urban Studies. This thesis investigated how cities like Stockholm can move forward from this gentrification. READ MORE
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20. From Mob Programming to Mob Development : User-Centred Design in Collaborative Software Development
University essay from Uppsala universitet/Institutionen för informatik och mediaAbstract : Mob programming is a collaborative software development method that has gained increasing attention in both industry and research. While the focus of mob programming is on the benefits of teams programming together, there are also potential benefits for other aspects of the software development process. READ MORE