Essays about: "Reddit"

Showing result 1 - 5 of 72 essays containing the word Reddit.

  1. 1. Persuading others using language online

    University essay from Uppsala universitet/Datalogi

    Author : Karolina Hagerman; [2024]
    Keywords : persuasion; language; persuasive communication; reddit; communication accomodation theory; language attributes; sentiment; lexical diversity;

    Abstract : This study explores the dynamics of persuasive communication within the context of the r/AmItheAsshole subreddit, a platform that serves as a space for individuals to share real-life conflicts, inviting impartial judgments from the Reddit community, so-called flairs. Grounded in Communication Accommodation Theory and existing research on persuasion, the study explores the impact of language attributes on persuasive outcomes, using hypothesis testing to determine significant differences between the different flairs and two broader binary categories of blame. READ MORE

  3. 2. “I Feel so at Home in This Subreddit" : A Netnographic Analysis of the Fan Subreddit r/ThelastofusHBOseries and Its Community-Building Aspects

    University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Author : Marlene Penn; [2023]
    Keywords : The Last of Us; fandom; online fan community; Reddit; netnography; communication; community building;

    Abstract : This thesis examines the online fan community of the HBO series The Last of Us on the social media platform Reddit. Within this study, the fans’ communication practices on the subreddit r/ThelastofusHBOseries are researched and analyzed from a community-building perspective. The subreddit was observed employing a netnographic approach. READ MORE

  4. 3. The Self-improvement Project : A theoretical analysis on self-discipline & hegemonic masculinity

    University essay from Örebro universitet/Institutionen för humaniora, utbildnings- och samhällsvetenskap

    Author : Sara Felldin Svensson; Lina Hallberger; [2023]
    Keywords : Self-improvement; discourse; discipline; hegemonic masculinity; transnational business masculinity;

    Abstract : While the idea of self-help has historically been associated with women the growing popularity of online self-improvement groups has attracted both sexes. The growing popularity of people like Jordan Peterson and Andrew Tate - who speak of the importance of self-improvement alongside anti-feminist rhetoric - within the Manosphere online community also shows a trend of self-improvement moving towards a male audience. READ MORE

  5. 4. Why do players buy in-game items : An exploration into microtransactions and their effect on flow

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Adam Christopher Karboub; Marc Orozco Sebastian; [2023]
    Keywords : Free-to-play games; Microtransactions; Flow Theory; Exchange Theory; Gaming; Skins;

    Abstract : Background: In the last couple years, the free to play sector in gaming has taken a rise compared to their pay to play counterparts, being able to generate up to 85% of all gaming revenue. More and more game developers have opted to change their game from a paid model to a free-to-play business model, with prominent cases being games like CS:GO and Overwatch. READ MORE

  6. 5. Social Media's Take on Deepfakes: Ethical Concerns in the Public Discourse

    University essay from Uppsala universitet/Informationssystem

    Author : Mohamed Abdul Hussein; William Bogren; [2023]
    Keywords : Artificial Intelligence; Deepfake; Ethics; Social Media; Public discourse; Netnography;

    Abstract : The rapid advancement of artificial intelligence has led to the emergence of deepfake, digital media that has been manipulated to replace a person's likeness with another. This technology has seen significant improvements, becoming easier to use and producing results increasingly difficult to distinguish from reality. READ MORE