Essays about: "Regzedmaa Bayar"

Found 1 essay containing the words Regzedmaa Bayar.

  1. 1. What you see? Value or ...? : A study of life values and lifestyles, and attractiveness of consumers towards advertising posters with value appeals in Umea

    University essay from Handelshögskolan vid Umeå universitet

    Author : Regzedmaa Bayar; Dolgorsuren Chandmani; [2010]
    Keywords : advertising; advertising message appeal; value appeal; life value; lifestyle;

    Abstract : This research is investigated a relationship between life values and attitude towards advertising, which included life value appeals. A survey is used a self administrated questionnaire of a quantitative research method, which is asked about people’s life values based on Kahle scale of eight items and their attitudes about advertising posters are created ourselves. READ MORE