Essays about: "Reklamspråk"

Found 2 essays containing the word Reklamspråk.

1. 1. Codeswitching in print advertisements in Hong Kong and Sweden

   University essay from Lunds universitet/Allmän språkvetenskap

   Author : Carrie Leung; [2006]
   Keywords : Sociolinguistics; Codeswitching; Advertising; Bilingualism; Hong Kong; Cantonese - kantonesiska; Swedish - svenska; Kodväxling; Tvåspråkighet; Reklamspråk; Språkbyte; Applied linguistics; foreign languages teaching; sociolinguistics; Tillämpad lingvistik; undervisning i främmande språk; sociolingvistik; Languages and Literatures;

   Abstract : The present study focuses on the codeswitching phenomenon in Hong Kong and Swedish print newspaper advertisements. With a contrastive analysis of code-switched advertisements from Hong Kong and Sweden, this paper will also describe the patterns and structures of Cantonese-English and Swedish-English codeswitchings, what are mixed and the reasons why people code-switch. READ MORE

3. 2. Inferences in advertising : A study of Swedish and Russian TV commercials

   University essay from Lunds universitet/Allmän språkvetenskap

   Author : Liana Melchenko; [2003]
   Keywords : TV-reklam; Reklamspråk; Rysk TV; Svensk TV; Reklamteknik; Linguistics; Lingvistik; Languages and Literatures;

   Abstract : This thesis explores the role of inferences in advertising discourse. Based on the study of conversational implicatures by Grice (1975), and the distinction between ostensive and covert communication elaborated by Sperber and Wilson (1986), a typology of inferences in advertising is proposed. READ MORE