Essays about: "Relationship Marketing In Ghana"

Found 4 essays containing the words Relationship Marketing In Ghana.

1. 1. The Effects of Customer Relationship Marketing Practices on Customer Satisfaction among the Customers of Ghana Oil Company Limited.

   University essay from Blekinge Tekniska Högskola/Sektionen för management

   Author : Sowu Avogbedoh; Freda Owusu Asamoah; [2011]
   Keywords : Customer Relationship Marketing; Customer Satisfaction; Tangibility; Responsiveness;

   Abstract : The Ghanaian economy has recently received massive growth for various reasons. However, much of the growth is attributed to the recent discovery of crude oil in commercial quantities. This phenomenon has led to the springing up of many Oil Marketing Companies (OMC’S) which of latest count has 84 OMC’S and counting. READ MORE

3. 2. The Effect of Customer Relationship Marketing on Customer Retention in the Ghanaian Banking Sector : A case study of Intercontinental Bank Ghana Limited

   University essay from Blekinge Tekniska Högskola/Sektionen för management

   Author : Frank Kojo Kuranchie; [2010]
   Keywords : Customer relationship management; customer relationship marketing; customer retention.;

   Abstract : Abstract Customer relationship management as a strategic marketing concept has gained tremendous interest among researchers and practitioners in recent times. Within the last two decades a significant number of research works have been carried out on various issues relating to customer relationship management. READ MORE

4. 3. Bankruptcy and Financial Distress Prediction in the Mobile Telecom Industry

   University essay from Blekinge Tekniska Högskola/Sektionen för management

   Author : Bright Kpodoh; [2010]
   Keywords : Bankruptcy prediction models; Multivariate Discriminant Analysis; Financial Distress; Financial Ratio; Corporate Failure; Corporate Governance; Telecommunication Competition;

   Abstract : Background and Problem Discussion: Signs of eminent business failure are usually evident long before official bankruptcy of any form, be it re-organization or liquidation. A number of methods have been developed over the years to assess the financial health of corporations, either using financial ratios directly or using bankruptcy prediction models based on grounded financial theories and ratios. READ MORE

5. 4. What Drives customer loyalty and Profitability? Analysis of Perspectives of retail customers in Ghana's Banking Industry

   University essay from Blekinge Tekniska Högskola/Sektionen för management

   Author : Daniel Nukpezah; Cephas Nyumuyo; [2009]
   Keywords : Service quality; customer satisfaction; competitive pricing price satisfaction ; customer loyalty; brand image and reputation; customer switching; profitability; market share; SERVPERF; SERVQUAL;

   Abstract : Customer loyalty as a concept is a critical strategic option in today’s competitive environment. It is no surprise therefore that managers and researchers have increased their study and understanding of the concept as a strategic marketing imperative over the past decades to capture market share and improve profitability. READ MORE