Essays about: "Relationship Marketing RM"

Found 4 essays containing the words Relationship Marketing RM.

1. 1. The important part is that we have established a relationship, then we can conduct business : Cultural conflicts and dilemmas in international business

   University essay from Högskolan Kristianstad/Sektionen för hälsa och samhälle

   Author : Lucas Christensson; Oskar Svensson; [2017]
   Keywords : Key account management; Relationship Marketing; Cultural conflicts; Cultural dilemmas; Crosscultural communication;

   Abstract : Recent literature state that the relationship between buyers and sellers has gained more and more importance in business-to-business segments. The distribution of products may even end up in the shadow of these important relationships. READ MORE

3. 2. Going Global: Cases for Relationship Marketing in Chinese Higher Education

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Hugo Chuan Ho Chan; Chumeng Li; [2015]
   Keywords : international student relationship management ISRM .; Sweden; China; higher education; marketing strategy; Relationship Marketing RM ; Customer Relationship Marketing CRM ; Business and Economics;

   Abstract : The integration of the global economy is a phenomena that is increasingly evident in our everyday lives. Ranging from rapid economic growth in developing nations to the flow of capital across continents, globalization is affecting almost all corners of modern society. READ MORE

4. 3. The Battle of the Customers – Does loyalty exist within the FMCG market?

   University essay from Ekonomihögskolan, ELNU

   Author : Emmie Thurn; David Gustafsson; [2012]
   Keywords : Relationship marketing; quality; customer satisfaction; customer loyalty; 5Qs model; the FMCG market.;

   Abstract : Title: The Battle of the Customers – Does loyalty exist within the FMCG market? Authors: Emmie Thurn 880909, David Gustafsson 870926  Purpose: The purpose with this study is to examine how relationship marketing strategies can enhance companies’ effectiveness, within the FMCG market, in the sense of more satisfied and loyal customers. The 5Qs model will be applied in order to see if there are any critical quality factors that encourage long-term relationship. READ MORE

5. 4. The achievement of sustainable competitive advantage through relationship marketing

   University essay from Sektionen för ekonomi och teknik (SET)

   Author : Thierry Jamart; Stefanie Kupka; [2009]
   Keywords : Low cost airlines; Relationship marketing; Sustainable Competitive Advantage;

   Abstract : Nowadays, the European airline market is characterized by two major different airline business models; the full service airlines and the low cost airlines. Secondary, appeared for the first time in 1985 in form of the Irish low cost carrier Ryanair. READ MORE