Essays about: "Relationship Marketing targets"

Showing result 1 - 5 of 7 essays containing the words Relationship Marketing targets.

  1. 1. How Relationship Marketing can Improve the Value Proposition and Increase the Sales of Organic Food : A Single Case Study Exploring How Different Actors in the Food Industry Can Implement Marketing Strategies

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Angela Bayat Sahil; Maja Holmén; [2023]
    Keywords : Relationship marketing; Organic food; Value proposition; Marketing strategies; Product sales; Sustainability; Relationsmarknadsföring; Ekologiska livsmedel; Värdeerbjudande; Marknadsföringsstrategier; Försäljning; Hållbarhet;

    Abstract : In recent years, organic food sales in Sweden have experienced a decrease in sales, opening up new challenges and opportunities for various actors within the food industry. The Swedish food industry works extensively with sustainability and aims to foster a sustainable food system. READ MORE

  3. 2. Collaborative Partnerships between Public and Private Stakeholders in SustainableDestinations : A case study of Uppsala, Sweden

    University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

    Author : Helina Betre; [2020]
    Keywords : ;

    Abstract : Tourism destinations are implementing policies based on global sustainability agreements. Countries are taking different approaches to fulfilling their sustainability goals. Collaboration was considered an important ingredient to implementing policies and achieving targets. READ MORE

  4. 3. Mobility-as-a-Service and Electrification of Transport : A Study on Possibilities and Obstacles for Mobility-as-a-Service in Stockholm and Implications for Electrification of Vehicles

    University essay from KTH/Energiteknik

    Author : Albert Petersson; [2020]
    Keywords : ;

    Abstract : Increasing urbanization drives the need for cities to make transport more efficient, both to meet climate goals as well as creating an attractive living environment for its residents, with less congestion, noise and local pollution. As vehicles are increasingly electrified, further innovations will be needed in order to meet environmental, social and economic sustainability targets, and a more efficient use of vehicles and public transport is central in this endeavor. READ MORE

  5. 4. The One- or Two- Way Route? : A quantitative study on the effects of one-way and two-way marketing communication on brand loyalty among members of loyalty programs in the beauty industry.

    University essay from Umeå universitet/Handelshögskolan vid Umeå universitet (USBE)

    Author : Linnea Olsson; [2018]
    Keywords : Marketing Communication;

    Abstract : Marketing communication has been a widely researched area throughout recent years, due to the emergence of the internet. The different marketing communication channels used by customer loyalty programs in order to reach members efficiently, must be adapted to fit the consumer’s demand in order to deliver the message of the marketing actions. READ MORE

  6. 5. Business Ethics and Corporate Social Responsibility” THE PERCEPTION OF EMPLOYEES ON BUSINESS ETHICS IN AN ORGANIZATION

    University essay from Blekinge Tekniska Högskola/Sektionen för management

    Author : Opeyemi Oluwafisoye; Olatunde Akande; [2013]
    Keywords : M; A; S; T; E; R;

    Abstract : Global organizations are fast-changing in technological, legal, economic, social, and political structures with competing stakeholders as well as power claims. They are embedded in and interact with multiple changing local, national, and international environments. READ MORE