Essays about: "Relationship drivers"

Showing result 1 - 5 of 203 essays containing the words Relationship drivers.

  1. 1. Real vs Reel: Drivers of Consumer Engagement in Online Brand Communities. A Netnographic Study on Red Bull’s Facebook Brand Page

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Moa Lind; Malin Morup; [2024-02-12]
    Keywords : Consumer engagement; online brand communities; social media; netnography; authenticity; disengagement; relationship marketing;

    Abstract : Online brand communities contribute to companies by being a digital extension of the brand, enabling a diversified complementary market, and constituting a driving marketing force through consumer engagement. However, with great opportunities comes also great responsibilities, and its challenges. READ MORE

  3. 2. Driven by Zero Emissions or Paramount Prestige? - Investigating the Coexistence of Environmental Concern and Materialism in Predicting Purchase Intentions of Premium Electric Cars

    University essay from Göteborgs universitet/Graduate School

    Author : Gustav Olofsson; Pontus Winblad; [2023-07-03]
    Keywords : Premium Electric Cars; Consumer Intentions; Theory of Planned Behavior; Environmental concern; Materialism; Sustainability Luxury Paradox; SEM Analysis;

    Abstract : As the world embraces sustainability, markets align with the shift and undergo transformations. One of which is the luxury segment, from which the integration of sustainability challenges the theorized paradoxical relationship of the two concepts. READ MORE

  4. 3. The Drivers of Decoupling: The Influence of Political factors on CO2 Emissions using a two-way fixed effect approach

    University essay from Göteborgs universitet/Graduate School

    Author : Emilia Akbary; Daniella Söderling; [2023-06-29]
    Keywords : Fixed effects; Political indicators; Carbon emissions; Environmental Kuznets Curve; Decoupling; Sustainable Development;

    Abstract : The fight against climate change and the subsequent discussions about sustainable growth have been ongoing for decades. While multiple countries have successfully achieved sustainable growth, which is described as decoupling in the literature, it is still unanswered which factors are the key driving forces. READ MORE

  5. 4. Drivers of sea level variability using neural networks

    University essay from Göteborgs universitet/Institutionen för geovetenskaper

    Author : Linn Carlstedt; [2023-05-10]
    Keywords : ;

    Abstract : Understanding the forcing of regional sea level variability is crucial as many people all over the world live along the coasts and are endangered by extreme sea levels and the global sea level rise. The adding of fresh water into the oceans due to melting of the Earth’s land ice together with thermosteric changes has led to a rise of the global mean sea level with an accelerating rate during the twentieth century. READ MORE

  6. 5. Exploring Momentum: The Hidden Drivers of Stock Returns in the Nordic Market

    University essay from Handelshögskolan i Stockholm/Institutionen för finansiell ekonomi

    Author : Axel Dillner; Johanna Roos; [2023]
    Keywords : Momentum; Price Momentum; Earnings Momentum; Earnings Surprises; Standardized Earnings Surprise; SES;

    Abstract : This thesis investigates the relationship between price momentum, earnings momentum, and stock returns in the Nordic region by examining the risk-adjusted performance measures of various momentum strategy portfolios. Inspired by Novy-Marx's 2015 theory that momentum in firm fundamentals explains the performance of price momentum strategies, this study seeks to provide deeper insights into momentum drivers and their implications for investment professionals. READ MORE