Essays about: "Relationship marketing airline"
Showing result 1 - 5 of 6 essays containing the words Relationship marketing airline.
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1. Brand Conviction and Brand Desirability in the Aviation Industry
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : The Awareness-Interest-Conviction-Desire-Action (“AICDA”) model was studied by various marketing scholars in the past 80 years. However, the relationship between brand conviction and brand desirability in the aviation industry has not yet been proved empirically. READ MORE
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2. Predicting Customer Lifetime Value : Understanding its accuracy and drivers from a frequent flyer program perspective
University essay from Linköpings universitet/Institutionen för ekonomisk och industriell utvecklingAbstract : Each individual customer relationship represents a valuable asset to the firm. Loyalty programs serve as one of the key activities in managing these relationships and the well-developed frequent flyer programs in the airline industry is a prime example of this. READ MORE
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3. Relationships on social media based brand communities : Explaining the effect on customer-based brand equity in the service industry
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Background: The importance of brand communities is increasing as managers have understood the benefits such communities which can create competitive advantage. Companies are trying to differentiate from the competitors and customer-based brand equity has been acknowledged as a successful marketing tool. READ MORE
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4. The Consequences of Consumer Brand Hate - A Case Study of Anti-branding Websites in the Airline Industry
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Title: The Consequences of Consumer Brand Hate: A Case Study of Anti-branding Websites in the Airline Industry Seminar Date: May 30, 2016 Course: BUSN39 - Degree Project in Global Marketing Authors: Brittany Purkis, Lisa Scheider Advisor: Annette Cerne Keywords: Brand Hate, Anti-branding, Airline Industry, Consumer Brand Relationship (CBR), Consumer Complaint Behavior, Brand Avoidance, Consumer Dissatisfaction, Customer Service Quality. Purpose: The purpose of the study is to draw further understanding and investigate the hate relationship between a particular company and consumers and to develop theory in this area of study that has grown in relevance. READ MORE
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5. Airline Brands on Twitter: Discovering What Consumers Value to Create a Stronger Social CRM Strategy
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Abstract Title: Airline Brands on Twitter: Discovering What Consumers Value to Create a Stronger Social CRM Strategy Date of the Seminar: June 2nd, 2015 Course: BUSN39. Degree project in global marketing Authors: Jane Macfarlane-Grieve Emily Widen Advisors: Christian Koch, PhD Keywords: Social Customer Relationship Management, Communication, Twitter, Airline, Customer Satisfaction Thesis purpose: The objective of this research paper is to gain a clear understanding of consumer attitudes and expectations whilst engaging in conversation with airline brands on the social media platform Twitter. READ MORE
