Essays about: "Relationship marketing and customer retention"

Showing result 1 - 5 of 23 essays containing the words Relationship marketing and customer retention.

  1. 1. "How can tech startups enhance their customer retention and acquisition

    University essay from Högskolan i Gävle/Avdelningen för ekonomi

    Author : Danut Avram; Oluwadamilola Olaitan; [2023]
    Keywords : Customer retention; Customer acquisition; Social media marketing; User engagement; Brand awareness; Tech startups; Customer relationship management CRM ; Trust; Targeted advertisement.;

    Abstract : This  research  emphasizes  the role  of  social  media  in  customer  acquisition  retention.Furthermore, it investigates insights that have the potential to benefit tech startups inshaping  their  strategies  and  effectively  allocating  resources  to  achieve  consistentcommunication with their customer base. READ MORE

  3. 2. HOW FINNISH MARKETING AGENCIES DEAL WITH COVID-19 : An integrated view on management and marketing in times of crisis

    University essay from Umeå universitet/Företagsekonomi

    Author : Sandra Norrman; Rebecca Ketola; [2020]
    Keywords : crisis management; relationship marketing; customer acquisition; customer retention; customer relationship management; marketing agency; covid-19; coronavirus crisis;

    Abstract : The outbreak and global spread of the coronavirus took the world by storm and beyond the evident threat it is to the human well-being, it is also impacting the health of businesses. In Finland it was only a matter of weeks after the government the 16th of March started to implement efforts to limit the spread, that a large marketing agency, among other firms, was forced to file for bankruptcy. READ MORE

  4. 3. Impact of relationship marketing on customer loyalty in banking sector of UK.

    University essay from Högskolan i Gävle/Företagsekonomi

    Author : Hasanul Banna; Naseef Rahman; [2020]
    Keywords : Relationship marketing; Customer loyalty; Customer retention; Banking sector; Uncertainty aspects;

    Abstract : Banking sector is one of the largest sectors dealing with individual customers directly and in fact the success and profitability of company is also based on the number of customer base and their level of transactions. The current banking industry is under immense pressure because now the customer switching is quite common but the banks are still trying to sustain their customer base by managing the customer loyalty program through effective customer relationship management. READ MORE

  5. 4. Retain your gamblers : A study of behavioural loyalty in a market with low switching costs

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Oliver Fjätström Zetterberg; Julia Schelin; [2017]
    Keywords : Loyalty program; Switching costs; Online casino; Video slots; Churn rate;

    Abstract : The iGaming industry has exploded the last decade. With more competitors on the market with low switching costs, retention of players is an issue not yet resolved. Attracting players through offers has made the iGaming industry less lucrative due to its high competition, where a “bonus war” has taken over. READ MORE

  6. 5. Understanding when customers leave : Defining customer health and how it correlates with software usage

    University essay from Uppsala universitet/Institutionen för teknikvetenskaper

    Author : Robert Åman; [2017]
    Keywords : Customer Success; Customer Relationship Management; customer health; perceived value; satisfaction; loyalty; retention; churn; SaaS;

    Abstract : More and more businesses today focus on building long-term customer relationships with the objective to secure recurring revenues in competitive markets. As a result, management philosophies such as Customer Success have emerged, which underlines the importance of knowing your customers in order to make them stay. READ MORE