Essays about: "Relationship quality antecedents:"

Showing result 1 - 5 of 6 essays containing the words Relationship quality antecedents:.

  1. 1. Furniture rental – the new way to consume furniture? : Attitudes and intentions to choose furniture rental as an alternative consumption model

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Julia Buch; Jakob Trenk; [2021]
    Keywords : Attitude; Intention; TRA; Theory of Reasoned Action; TPB; Theory of Planned Behavior; furniture; renting; Sharing Economy; Collaborative Consumption; Access-Based Consumption; Product-Service-Systems; Germany;

    Abstract : Background: Fast furniture is a growing trend similar to fast fashion and fast food, implying that manufacturers produce large quantities of inexpensive furniture. At the same time, consumers use the furniture shorter and replace it more frequently. READ MORE

  3. 2. Antecedents of E-Loyalty in the Context of Online Fashion Retailers

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Mohammed Zaki Ghazal; Miranda Okello; Beatra Berisha; [2020]
    Keywords : E-loyalty; E-Trust; E-Service Quality; E-Satisfaction; Antecedents; E-tailing; E-Commerce;

    Abstract : With recent developments in the internet and the rise of e-commerce, the concept of e-loyalty has gained more traction as a result of its growing importance. Due to this, there is a continuous shift away from brick and mortar fashion retailing towards online fashion retailers. READ MORE

  4. 3. THE INFLUENCE OF RELATIONSHIP MARKETING AND CRM SYSTEM ON STAKEHOLDERS’ TRUST : A Qualitative Study on Multiple Stakeholder Groups in a Cosmetic and Beauty Industry

    University essay from Umeå universitet/Företagsekonomi

    Author : Athanasios Christopoulos; Puspita Hapsari Agoes; [2018]
    Keywords : ;

    Abstract : CRMsystem and relationship marketing are needed for a company in order to gain its stakeholders’ trust. In a company, there are two different stakeholders. Theinternal and external stakeholders. This thesis will consider both of the different types of stakeholders. READ MORE

  5. 4. Video Brand Storytelling, The Rise of Content Marketing : A qualitative study exploring the antecedents of brand perceptions

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Sindi Sheri; Byron Traoudas; [2017]
    Keywords : video brand storytelling; brand perceptions; antecedents; emotions; brand information; consumer-brand relationship; brand meaning; brand experience; brand-story connection; qualitative.;

    Abstract : Purpose: The purpose of this study is to explore video brand storytelling’s affect on the antecedents of brand perceptions. Design/Methodology/Approach: This study has a qualitative and an exploratory nature. The data collection method is in-depth semi-structured interviews. READ MORE

  6. 5. The analysis of antecedents of bank-SME loyalty : professionalism, relationship quality, corporate image & switching barrier as a moderator

    University essay from Sektionen för hälsa och samhälle

    Author : Zahida Sarwary; [2012]
    Keywords : Loyalty; Relationship quality; Corporate image; Switching barrier; expertise; ethical behavior; intimacy; B2B; SME; banking; Marketing;

    Abstract : The aim of this study is to combine the various concepts, in the field of SME in service based industry, being developed independently by researchers. The goal is to provide a comprehensive overview on the rules and interactions of the involved factors. READ MORE