Essays about: "Relaunch"
Showing result 1 - 5 of 6 essays containing the word Relaunch.
-
1. Activating Brand Nostalgia: A case study of Cuba Cola and Igloo
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Abstract Purpose: The purpose of this study is to understand the strategic choices made to activate nostalgia in the relaunches of Igloo and Cuba Cola. Methodology: Qualitative research based on primary and secondary data. Primary data was created by three interviews. READ MORE
-
2. Youth Cohorts and the Risk of Conflict Recurrence: A Global Quantitative Analysis
University essay from Uppsala universitet/Institutionen för freds- och konfliktforskningAbstract : While the role of youth in post-conflict settings has increasingly gained policy attention, systematic academic studies on this topic remain scarce. This research adds to existing literature by the youth bulge theory of conflict onset to a post-conflict setting. READ MORE
-
3. Success Factors of the Product Relaunch : The Influence of the Advertising Strategy on the Success of Product Relaunch Campaigns
University essay from Högskolan i HalmstadAbstract : Introduction: The product relaunch, in terms of the recycling of an existing product lifecycle, is a common marketing tool within the consumer goods industry. Cases like the reintroductionof Mondelēz Oreo cookie and the promotion of the facelift of the PorscheCayenne are examples how relaunch campaigns can successfully introduce existingproducts in a modified version and increase their sales and brand recall drastically. READ MORE
-
4. Waveform discrimination analysis applied to PoGOLino data
University essay from KTH/FysikAbstract : PoGOLite (Polarised Gamma-Ray Observer Lite) is a balloon borne experiment meant to measure the polarisation of the electromagnetic radiation from specic astrophysical objects. The main target of interest for PoGOLite is the Crab pulsar. A considerable particle background was recorded during the short flight of PoGOLite in July 2011. READ MORE
-
5. Brand Heritage : Helping Strengthen the Brand Identity of Husqvarna Motorcycles
University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)Abstract : Abstract: Purpose: The purpose of this thesis is to learn how brand heritage and retro brands can help HQM strengthen their brand identity. Background: Companies with a long history have a strategic choice to make re-garding the use of their heritage in marketing communications. READ MORE