Essays about: "Rena Ajalova"

Found 1 essay containing the words Rena Ajalova.

  1. 1. Consumer’s Perception of Firm’s Responses to Apparent Environmental and Social Issues within the Fashion Industry : A quantitative study investigating the impact of CSR activities in the fashion industry on consumer perception and purchase intention.

    University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

    Author : Josefa Hofmann; Rena Ajalova; [2022]
    Keywords : Corporate Social Responsibility; Purchase Intent; Consumer Perception; Fashion Industry; Consumer Behavior; Firms´ Actions;

    Abstract : Research Question: How does the consumer perception of firm behavior towards environmental and social issues affect consumer purchase intention?   Purpose: The purpose of this study is to describe the perception consumers have developed about issues companies in the fashion industry are facing, the CSR activities they are implementing, and the effect these have on the consumer's purchase intent.  Method: The method applied in this empirical study is the quantitative research method with the utilization of an online questionnaire. READ MORE