Essays about: "Renske Wolters"

Found 1 essay containing the words Renske Wolters.

  1. 1. Keeping up with the Joneses. All around the World.

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Renske Wolters; Thomas Roos; [2014]
    Keywords : Social Multiplier; Keeping up with the Joneses; Social Comparison; Reference Frames; Social Network Sites; Globalization; Digitalization; Social Anxiety; Business and Economics;

    Abstract : RESEARCH QUESTION: How do virtualization and globalization processes in contemporary consumer society alter the working of the social multiplier? PURPOSE: The purpose of this study is to shed light upon the, nowadays, complex social comparison processes by looking at the working and the effects of the social multiplier in contemporary consumer society. RELEVANCE: We believe that the increased use of social network sites alter the working of the social multiplier –for better or worse. READ MORE