Essays about: "Repetition-Variation Strategies"

Found 1 essay containing the words Repetition-Variation Strategies.

  1. 1. A Story about Repetition - A quantitative study on how repetition affects advertising effectiveness for advertising that tells a story

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Sandra Olsson; Veronica Romero; [2014]
    Keywords : Storytelling; Repetition-Variation Strategies; Brand Familiarity; Advertising Effectiveness;

    Abstract : Despite the wide application of storytelling in marketing communication there has been relatively little theoretical research within this area. More research is needed in order to understand what effect repetition has on advertising effectiveness for advertising that tells a story. READ MORE