Essays about: "Repurchase intention"

Showing result 1 - 5 of 8 essays containing the words Repurchase intention.

  1. 1. Understanding customer experience and repurchase intention in live streaming shopping: An empirical study in China

    University essay from Göteborgs universitet/Graduate School

    Author : Mengjiao Qian; [2021-07-02]
    Keywords : Customer experience; customer satisfaction; live streaming shopping; trust; Repurchase intention; price; enjoyment; product quality; interaction quality;

    Abstract : Purpose – The purpose of this study is to identify the influential factors of customer experience within live streaming shopping, and their impact on customer satisfaction and repurchase intention. Moreover, the relationships between customer satisfaction, trust and repurchase intention inside the model will be tested as well. READ MORE

  2. 2. Factors Affecting Consumers’ Intention to Use Online Music Service and Customer Satisfaction in South Korea

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Minki Park; [2020]
    Keywords : ;

    Abstract : This study aims to investigate factors that affect consumers’ behavioral intentions to use online music services and the extent to which users of these services are satisfied with their experience. It also seeks to clarify the relationship between customer satisfaction and repurchase intention. READ MORE

  3. 3. Long-term Abnormal Returns Following Share Repurchase Announcements : Do repurchasing firms outperform the market?

    University essay from Uppsala universitet/Företagsekonomiska institutionen; Uppsala universitet/Företagsekonomiska institutionen

    Author : Daniel Lindgren; Petter Sjöberg; [2018]
    Keywords : Open market share repurchase; Abnormal return; Sweden; Stockholm Stock Exchange; NASDAQ OMX Stockholm; Aktieåterköp; Avvikelseavkastning; Stockholmsbörsen; NASDAQ OMX Stockholm;

    Abstract : We study the long-term performance of companies listed on the Stockholm Stock Exchange that announced their intention to repurchase shares between the years of 2005 and 2013. We test the hypothesis that the market underreacts to share repurchase announcements and that repurchasing firms consequently outperform the market in the following years. READ MORE

  4. 4. Online customer experience, satisfaction and repurchase intention for online clothing retailing

    University essay from Göteborgs universitet/Graduate School

    Author : Johanna Nilsson; Olle Wall; [2017-06-30]
    Keywords : Online shopping; Online Customer Experience; Clothing retailing; Satisfaction; Repurchase intention; Fulfillment reliability;

    Abstract : Purpose – The purpose of this study is to describe and analyze the factors of online customer experience and test their effect on satisfaction in an online clothing retailing context. Additionally, the purpose is test the relationship between satisfaction and repurchase intention within this context. READ MORE

  5. 5. Chinese Cross-Border Online Shopping through Agents from Sweden –An Exploratory Study of the Determinants of

    University essay from Göteborgs universitet/Graduate School

    Author : Lei Yu Jiang; Nicole Kungel; [2017-06-30]
    Keywords : China; Sweden; cross-border online shopping; Daigou; customer satisfaction; repurchase intention; trust; country image; perceived social value; susceptibility to interpersonal influence;

    Abstract : This study focuses first on identifying the main characteristics of the seldom researched particular type of Chinese cross-border online shopping, Daigou, in which Chinese consumers purchase foreign products through commercial-oriented agents living abroad (Sweden in our study). Such findings came from a series of pre-studies including interviews with two agents in Sweden and two customers in China, non-participant observations of the two agents’ WeChat1 accounts, and netnographical investigation of customer feedbacks on one agent's Taobao2 online shop. READ MORE