Essays about: "Reputation Quotient"
Found 2 essays containing the words Reputation Quotient.
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1. In search for the reputational investment factor
University essay from Handelshögskolan i Stockholm/Institutionen för finansiell ekonomiAbstract : This paper looks at corporate reputation and its effect on future firm performance using the Reputation Quotient (RQ) produced by Harris Interactive Inc. as proxy for reputation. READ MORE
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2. How graduating students perceive the staffing and recruitment industry : A study on corporate reputation
University essay from IHH, FöretagsekonomiAbstract : Purpose: The purpose of this study is to measure and compare the corporate reputation of four staffing and recruitment companies, from the perspective of graduating students. Background: Corporate reputation is a concept that has interested researchers for the last four decades, and still the concept incorporates a number of varied definitions, contexts and measurement methods (Gotsi & Wilson, 2001). READ MORE