Essays about: "Reputation"

Showing result 1 - 5 of 522 essays containing the word Reputation.

  1. 1. In Pursuit of Sustainability : Decentralized Renewable Energy Services in India

    University essay from Uppsala universitet/Industriell teknik

    Author : Max Rosvall; [2020]
    Keywords : Decentralized Renewable Energy; Technological Innovation Systems; Sustainable Transformations; Sustainable Development;

    Abstract : Based on the grand challenges of transforming the energy sector towards sustainability and harvesting the potential from decentralized solar PV, a holistic and systemic perspective is required. This study presents the case of decentralized renewable solutions in Karnataka India. READ MORE

  2. 2. How explosive should the launch of the new Samsung Galaxy Note8 be?

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Tuva Brännström; Lara Kristina Siebert; [2020]
    Keywords : brand management; crisis management; reputation; corporate brands; case study; Samsung; Business and Economics;

    Abstract : In August 2016, Samsung launched the Galaxy Note7, but the initial excitement of both the company and the market dropped painfully after only a few days when reports covered phones that were bursting into flames. With an increasing number of incidents and massive media coverage, Samsung had to quickly step up its actions from a reluctant withdraw to a global recall within only one month. READ MORE

  3. 3. Switching Costs within the Travel Industry : The Impact on Brand Loyalty

    University essay from Karlstads universitet/Handelshögskolan (from 2013); Karlstads universitet/Handelshögskolan (from 2013)

    Author : Caroline Martinsson; Daniela Nilsson; [2020]
    Keywords : business administration; loyalty; brand; branding; switching costs; travel; brand loyalty; customer satisfaction; brand trust;

    Abstract : The travel industry is a fast-growing sector with an increasing competition. The three largest charter enterprises in Sweden are TUI, Apollo, and Ving. These enterprises offer similar services and, therefore, efficient branding is important to be able to create brand loyalty. READ MORE

  4. 4. Positioning the French Goddess, The Citroën DS case

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Wouter Bruin; Viktor Sanberg; Alexander Pataki; [2020]
    Keywords : Citroën; DS; Positioning; Brand Management; Brand Identity; Brand Reputation; Brand Heritage; Business and Economics;

    Abstract : .... READ MORE

  5. 5. Stock market reaction to environmental corporate social responsibility in Sweden

    University essay from Göteborgs universitet/Graduate School

    Author : Maria Olsson Lidman; Chenye Wu; [2019-08-09]
    Keywords : abnormal returns; environmental performance; event study; newspaper articles;

    Abstract : MSc in Accounting and Financial Management.... READ MORE