Essays about: "Reputed Trademarks"

Found 1 essay containing the words Reputed Trademarks.

  1. 1. Blurred Lines : The assessment of detriment to distinctive character in Europe and the requirement to prove a change in the economic behaviour of the consumer

    University essay from Uppsala universitet/Juridiska institutionen

    Author : Buster Sanderson; [2018]
    Keywords : European Union; Trademark Law; Reputed Trademarks; Detriment to distinctive character; Change in the economic behavior of the consumers;

    Abstract : The extended protection offered to reputed trademarks in article 8(5) EUTMR and in particular the illusive concept of detriment to distinctive character has been causing difficulties for both legislators and courts throughout Europe since the concept was introduced by Frank Schechter in 1927. Detriment to distinctive character, or blurring as it also called, has undergone several changes since its implementation in the first trademark regulation due to case law from the CJEU and no case has had a bigger impact in this area than the Intel judgement. READ MORE