Essays about: "Resort Industry SWOT ANALYSIS"

Found 1 essay containing the words Resort Industry SWOT ANALYSIS.

  1. 1. Marketing Analysis and Business Evaluation - : Marketing for a new firm Resort Västra Lägern

    University essay from Högskolan i Jönköping/IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

    Author : Xuying Xie; [2007]
    Keywords : Marketing mix; SWOT analysis; Entrepreneurship; Tourism and recreation industry; Sweden;

    Abstract : Hospitality, tourism and leisure are industry sectors where different factors impinge togetherto provide a unique marketing context. The importance of concept intangibles, theirsignificance to life-style and cultural preferences of customers in themselves represent amajor challenge. READ MORE