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1. 1. Marketing Analysis and Business Evaluation - : Marketing for a new firm Resort Västra Lägern

   University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

   Author : Xuying Xie; [2007]
   Keywords : Marketing mix; SWOT analysis; Entrepreneurship; Tourism and recreation industry; Sweden;

   Abstract : Hospitality, tourism and leisure are industry sectors where different factors impinge together to provide a unique marketing context. The importance of concept intangibles, their significance to life-style and cultural preferences of customers in themselves represent a major challenge. READ MORE