Essays about: "Retail perspective"

Showing result 1 - 5 of 149 essays containing the words Retail perspective.

  1. 1. What Makes You E-loyal? : A descriptive study on how customers form e-loyalty online.

    University essay from Linnéuniversitetet/Ekonomihögskolan, ELNU; Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Amelia Nablsi; Swapnajit Saha; [2021]
    Keywords : E-loyalty; e-satisfaction; e-trust; e-commerce; e-retail; e-tail quality;

    Abstract : With the technology and internet development, customers are moving towards online shopping, which made the new phenomena of e-loyalty emerge out of traditional loyalty. The literature on e-loyalty has been reviewed, and the most influential antecedents to e-loyalty formation were studied in this research, e-satisfaction, and e-trust. READ MORE

  2. 2. Corporate social responsibility communication in apparel retail industry

    University essay from SLU/Dept. of Forest Economics

    Author : Natalie Saati; [2021]
    Keywords : apparel retail; CSR commitment; CSR communication; CSR communication strategy; CSR motives; institutional theory; legitimacy; sustainability; CSR; CSR engagemang; CSR kommunikation; CSR kommunikationsstrategier; CSR motiv; hållbarhet; institutionell teori; klädhandlare; legitimitet;

    Abstract : The apparel industry is accused of being socially and environmentally irresponsible. Due to the growing awareness of the social and environmental impact caused by the apparel industry, stakeholders are increasingly vigilant and demand ethical corporate behavior. READ MORE

  3. 3. The Right Bricks for a World of Clicks - How the role of the physical fashion store is shifting in an increasingly digitalized market.

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Vasileios Dimopoulos; Velitchko Velichkov; [2021]
    Keywords : Retail; Digitalization; Fashion; Omnichannel; Showrooming Webrooming;

    Abstract : Over the past decades, digitalization and e-commerce have transformed the retailing industry. Some sectors have seen it render the brick and mortar store all but obsolete; in others, it creates new opportunities for cross-channel synergies. READ MORE

  4. 4. The behaviour of retail investors and price discovery in China

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Oscar W. Hultman; John-Henrik L. A. von Dahn; [2020-08-21]
    Keywords : ;

    Abstract : China has, in the last decades, seen tremendous economic growth. Retail investors characterize the equity market, and these retail investors, who have a substantial impact on the price discovery in the mainland stock markets of China, are not entirely rational in their financial behaviours. READ MORE

  5. 5. Value Creation in the Banking Industry - A comparative case study of how value is proposed by two Swedish banks from a S-D logic perspective

    University essay from Göteborgs universitet/Graduate School

    Author : Alexandra Kjöllerström; Beatrice Sörby; [2020-07-23]
    Keywords : Service Dominant Logic; Retail Banking; Value Proposition; Co-creation of Value; Service Innovation; Digitalization;

    Abstract : This study examines how two banks with different digital strategies and customer interactionapproaches propose value propositions. Digitalization is reshaping industrial fundamentals aswell as leading to changes in the value proposition of companies’ business models. READ MORE