Essays about: "Retail"

Showing result 21 - 25 of 1244 essays containing the word Retail.

1. 21. Technology Acceptance in the Age of Mobile Applications

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Matilda Svensson; Siri Nygren; Emily Sundqvist; [2023]
   Keywords : Digitalisation; Mobile Apps; Technology Acceptance Model TAM ; Retail App Adoption; IKEA.; Business and Economics;

   Abstract : This paper aims to investigate the factors that affect the technology acceptance of retail apps and elaborates on the Technology Acceptance Model (TAM) through an in-depth, single case study on IKEA. The case study provides the research with the crucial aspect of the customer's perception of the app and extends the framework through the practical adoption of apps. READ MORE

3. 22. "Cracking the GenZ Code: Unraveling the Needs, Pain Points, and Desires for an Improved Omnichannel Fashion Experience" : A qualitative study by understanding the consumer decision-making process

   University essay from Linnéuniversitetet/Institutionen för management (MAN)

   Author : Ebba Uhlin; Moa Lundberg; [2023]
   Keywords : Omnichannel; E-commerce; Physical Stores; Pain Points; Touchpoints; Customer Journey; Consumer Decision-Making Process; Retail Technologies; Generation Z;

   Abstract : In recent years there has been a remarkable distribution of the omnichannel environment, which has emerged as a significant factor in the fashion industry. Today's society is characterized by customers who possess extensive knowledge and easy access to information online, with the added convenience of constantly available e-commerce. READ MORE

4. 23. Customer Journey in the Concept Store: An Analysis of Touchpoints and Journey Integration

   University essay from Lunds universitet/Institutionen för tjänstevetenskap

   Author : Tatev Nazaryan; Seo Hyun Chang; [2023]
   Keywords : customer experience; customer journey; customer journey touchpoints; concept store; journey integration dimensions; retail; new retail format; Social Sciences;

   Abstract : Date: May 15, 2023 Keywords: customer experience, customer journey, customer touchpoints, concept store, journey integration dimensions Project Purpose: The following study aims to enhance understanding of how customers experience different touchpoints within the concept store throughout each stage of the customer journey, as well as, explore existing and new dimensions of the customer journey integration. Theoretical Framework: The following study adopts the theory of customer journey since it helps to understand what touchpoints customers interact with throughout each stage of their journey that helps to shape their experiences. READ MORE

5. 24. Techno-economic analysis of Energy Storage as a Service business models for prosumers in France

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Alice Lacroix; [2023]
   Keywords : ;

   Abstract : One of the current challenges for developed countries is the transformation of the entire electricity system. Ambitious objectives of renewable energy penetration in the electricity mixare established to reduce the energy sector’s greenhouse gas emissions rate and reach sustainability goals. READ MORE

6. 25. Data-driven decisions in Sports

   University essay from Luleå tekniska universitet/Institutionen för system- och rymdteknik

   Author : Gabriel Garcia de Baquedano; [2023]
   Keywords : team sports; data analytics; artificial intelligence; decision making; Python programming language;

   Abstract : In recent years, many sectors such as insurance, banking, retail, etc. have adopted Big Data architectures to boost their business activities. Such tools not only suppose a greater profit for thesecompanies but also allow them to gain a better understanding of their customers and their needs. READ MORE