Essays about: "Retailer Acceptance"

Showing result 6 - 10 of 10 essays containing the words Retailer Acceptance.

  1. 6. The Impact of Augmented Reality on Product Purchase Intention in the Swedish Eyewear Industry

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Mira Miladinovic; Lara Drak Alsebai; Riad Samir Wakim; [2018]
    Keywords : Augmented Reality; Swedish Eyewear Industry; Retail; Smart Devices; Product Purchase Intention; Synsam;

    Abstract : Background: During the recent years, the applications of Augmented Reality (AR) have increased due to advances in technology and improved accessibility of smart devices. The novel technological use of Augmented Reality is being introduced in the retail sector to create value both for retailers and customers. READ MORE

  3. 7. How to compete effectively with self-service technologies : The impact of technology readiness and the technology acceptance model on self-scanning

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Emil Lundberg; [2017]
    Keywords : Retail; self-service technology; self-scanning; technology acceptance model; technology readiness; perceived usefulness; perceived ease of use;

    Abstract : Problem: Due to the promises of retailer benefits, self-service technologies (SSTs) are becoming a common sight in the Swedish grocery retail setting. The mere installation of SSTs is yet not enough to make the consumer adopt them. READ MORE

  4. 8. Using customer integration in New Service Development : A study in swedish retailing

    University essay from Linköpings universitet/Industriell ekonomi; Linköpings universitet/Tekniska fakulteten

    Author : Mårten Palmefors; Beatrice Palmgren; [2015]
    Keywords : Customer integration; New Service Development; omnichannel retailing; Big Data; service innovation; digital channels; proactive; reactive; customer insights;

    Abstract : For a retailer, who has a close and everyday contact with its customers, understanding the customers can be of benefit if they know how to use the information in the right way. One way of using the customer is to integrate customers when developing new services, to enhance the possibility of the new service gaining market acceptance. READ MORE

  5. 9. To Launch or Not to Launch? : A study on how retailer acceptance affects the success of a product-launch.

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Carl-Jacob Lernäs; Fredrik Rister; [2015]
    Keywords : Product Launch; Swedish Retail Industry; FMCG; Retailer Acceptance; Relationship Marketing.;

    Abstract : In the Swedish Fast-moving consumer goods industry (FMCG), most suppliers sell their products through retailers. For a successful product-launch, retailer acceptance is essential. Up to ninety percent of all product-launches fail, thus retailers must choose wisely which products to accept. READ MORE

  6. 10. Apparel E-Commerce and Fitting Enabling Technologies

    University essay from Högskolan i Borås/Institutionen Textilhögskolan

    Author : Katharina Hirt; [2012]
    Keywords : perceived risk; apparel goods classification; technology acceptance mode; enabling technologies; virtual fitting;

    Abstract : Given that not even 10% of clothing is sold online, apparel e-commerce faces major challenges as opposed to traditional apparel shopping or e-commerce of digital goods. Due to the constantly increasing online business, it is essential to optimize the online apparel purchase process, for it to become more competitive. READ MORE