Essays about: "Retailers"

Showing result 6 - 10 of 778 essays containing the word Retailers.

1. 6. Technology Acceptance in the Age of Mobile Applications

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Matilda Svensson; Siri Nygren; Emily Sundqvist; [2023]
   Keywords : Digitalisation; Mobile Apps; Technology Acceptance Model TAM ; Retail App Adoption; IKEA.; Business and Economics;

   Abstract : This paper aims to investigate the factors that affect the technology acceptance of retail apps and elaborates on the Technology Acceptance Model (TAM) through an in-depth, single case study on IKEA. The case study provides the research with the crucial aspect of the customer's perception of the app and extends the framework through the practical adoption of apps. READ MORE

3. 7. Customer Journey in the Concept Store: An Analysis of Touchpoints and Journey Integration

   University essay from Lunds universitet/Institutionen för tjänstevetenskap

   Author : Tatev Nazaryan; Seo Hyun Chang; [2023]
   Keywords : customer experience; customer journey; customer journey touchpoints; concept store; journey integration dimensions; retail; new retail format; Social Sciences;

   Abstract : Date: May 15, 2023 Keywords: customer experience, customer journey, customer touchpoints, concept store, journey integration dimensions Project Purpose: The following study aims to enhance understanding of how customers experience different touchpoints within the concept store throughout each stage of the customer journey, as well as, explore existing and new dimensions of the customer journey integration. Theoretical Framework: The following study adopts the theory of customer journey since it helps to understand what touchpoints customers interact with throughout each stage of their journey that helps to shape their experiences. READ MORE

4. 8. Artificial Transactional Data Generation for Benchmarking Algorithms

   University essay from Umeå universitet/Institutionen för fysik

   Author : Veronica Lundgren; [2023]
   Keywords : Data Analytics; Synthetic Data; Statistical Distribution; Embedding; Transactional Data;

   Abstract : Modern retailers have been collecting more and more data over the past decades. The increased sizes of collected data have led to higher demand for data analytics expertise tools, which the Umeå-founded company Infobaleen provides. A recurring challenge when developing such tools is the data itself. READ MORE

5. 9. THE ROLE OF SOCIAL MEDIA FASHION  INFLUENCERS ON GEN Z CONSUMERS LAST MINUTE HOLIDAY SHOPPING : A qualitative study on gen z consumers purchase behavior on fast-fashion retailer  

   University essay from Linnéuniversitetet/Institutionen för management (MAN)

   Author : Tracy Najjuko; [2023]
   Keywords : Consumer behavior; Purchase intention; Social media; Influencers; Fashion; Fast-fashion;

   Abstract : The online activities on social media have become a popular beverage among female gen zers in Sweden, as they rely on the platforms to recieve the information they need when evaluating a fashion purchase. This research aims to investigate the consumer last-minute holiday shopping on fast-fashion brands, and how the online fashion influencer could impact them in such occasions. READ MORE

6. 10. EXPLORING THE POTENTIAL OF PERCEPTUAL LIGHT ART TO ENHANCE EXPERIENTIAL RETAIL ENVIRONMENTS

   University essay from KTH/Ljusdesign

   Author : Janani Narayanan; [2023]
   Keywords : Experiential retail environment; Immersive experience; Perceptual light art; Skyspace;

   Abstract : The surge in online shopping has resulted in decreased customer presence in brick-and-mortar stores. To attract customers, retailers need to enhance the experiential value of their environments. Lighting plays a crucial role in creating appealing spaces and guiding customers. READ MORE