Essays about: "Retailing industry"

Showing result 1 - 5 of 92 essays containing the words Retailing industry.

  1. 1. Shopping within today's retail environment - Understanding how the practice of shopping is performed in regard to omni-channels

    University essay from Göteborgs universitet/Graduate School

    Author : Simon Einarsson; [2020-06-23]
    Keywords : Shopping; Shopping practice; Omni-channel; Customer journey;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  2. 2. Obstacles in transitioning towards omnichannel retailing : A dynamic capability perspective

    University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik; Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

    Author : Jiawei Liu; Amarnath Nagula; [2020]
    Keywords : Omnichannel retailing; Dynamic capability; Small retailers;

    Abstract : Purpose: In the past two decades, shopping online has grown at a rapid pace, and it had a significant impact on every player in the retail industry from a small retailer to large retail chains. The retailers were forced to redefine the way they operate by managing various channels to reach their consumers. READ MORE

  3. 3. The key factors in meeting the evolving customer values in Swedish retail, an omni-channel perspective

    University essay from Lunds universitet/Produktutveckling

    Author : Rakel Sieradzki; Elsa Sollbe; [2020]
    Keywords : Omni-channel; Swedish retail; Internet of Things; Customer value; Value-driven; Technology and Engineering;

    Abstract : The retail industry is in an ongoing transformation with new customer behaviors. In an omni-channel environment, multiple channels are integrated and the customer has a more central role within retail. READ MORE

  4. 4. Hey girl, what are your motives? : Exploring the purchase behavior motives of Swedish females when consuming high-end beauty and skincare products and the effects of online personalized advertising

    University essay from Jönköping University/Internationella Handelshögskolan; Jönköping University/IHH, Företagsekonomi; Jönköping University/IHH, Företagsekonomi

    Author : Edith Andersson; Matilda Andersson; Sofie Rehnström; [2020]
    Keywords : Consumer Behavior; Online Personalized Advertising; Swedish Females; Value Motives; Consumer Response;

    Abstract : Background: As retailing moves towards online shopping the number of online purchases have increased substantially over the last year in Sweden (Klarna Bank AB, 2019). The industry of high-end beauty and skincare products has experienced growth in 2019 (PostNord, 2019), which is of interest to investigate. READ MORE

  5. 5. Is it game over for physical retailers? : A study on Swedish video game industry

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Mosarrat Farhana; Daniel Swietlicki; [2020]
    Keywords : Business model; Retailing Business model; Click-and-mortar; Video game industry;

    Abstract : Purpose - The purpose of this study is to extend the understanding of the business model of video game retailers using online and physical stores focusing on the impact of digital platforms on the retailing industry within the context of video game industry considering different actor’s perspectives like retailers and consumers. Design/methodology/approach - This is a multiple-case study based on deductive reasoning. READ MORE