Essays about: "Retailing industry"
Showing result 11 - 15 of 123 essays containing the words Retailing industry.
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11. Augmented Reality in Retail: A customer-centric business implementation framework
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : Augmented Reality (AR) implementation in retail is growing significantly over the past few years. But how can retailers implement AR applications successfully? This research aims to contribute to solving this question, by providing a circular customer-centric framework to implement AR applications in the Business-to-Customer (B2C) operations. READ MORE
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12. Comparison and evaluation of time series forecasting models and their application in beauty retailing
University essay from Högskolan Dalarna/InformatikAbstract : The beauty industry has shown steady growth within the last decade and as more retailers move their product selections online, a lot of sales data can be generated. To improve sales and to meet the ever-increasing competition in the beauty retail sector, time series forecasting has potential in providing knowledge and guidelines in decision making to improve business performance. READ MORE
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13. Resilient Retailing: The effects of sustainability and omnichannel practices on resilience for retailers in Gothenburg
University essay from Göteborgs universitet/Graduate SchoolAbstract : The aim of this study is to gain understanding of in what ways sustainability and omnichannel practices could lead to greater organizational resilience in the retail industry. This study contributes to the field by studying the relationship between sustainability management and resilience in an overall retail setting. READ MORE
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14. The Role of the Physical Store in an Omnichannel Strategy : A qualitative study of Generation Z in the Swedish fashion industry
University essay from Umeå universitet/FöretagsekonomiAbstract : The modern retail landscape is experiencing a continuous change due to digitalization. With the growing number of available channels, consumers' consequent behavior within the fashion retail environment are becoming ever more complex. READ MORE
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15. Developing Digital Value Offerings in the Car Retailing Industry : A Customer-Centric Approach to innovation
University essay from KTH/Skolan för industriell teknik och management (ITM)Abstract : The car retailing industry is currently undergoing a significant transformation. This transformation is due to the automotive industry switching from producing internal combustion engines vehicles to battery electric vehicles. READ MORE